Motivating and Supporting Collaboration in Open Innovation Term Paper

Motivating and Supporting Collaboration in Open Innovation - Term Paper Example Retrospectively speaking, the authors say that the new product development has always been a closed loop work. It was initiated and completed by a few chosen people inside the company; but now, the loop has been broken due to this stiff competition in the market. The companies now involve the end users into the new product development. Nonetheless, single customer’s unique needs are not of much use to the company due to economic viability. The company needs to understand large customer product combinations. Hence, the company needs to motivate a collective creativity towards novelty. Past studies have shown that collaboration paves way for better creativity and efficiency in an organization. All the great ideas of the past have been found by individuals who shared their work with others for elaboration.     The consumers’ opinion towards the new product is considered vital in this era; hence, the development of the open-intelligence portals. These portals act as int ermediaries between the different market players – paving way for collective response to innovation. It is now believed that the investment in the OI systems is wastage without the understanding of the motivational factors. The company needs to understand these motivational factors in order to attract the users to the OI portals for their input.Based on their research work, the authors state that one of the most important motivating factors for active participation at online communities is the level of effect that participation has on the surrounding environment.